emotions
The extent to which a person believes a particular activity would help feel more intimate with another person and strengthen their emotional connection is measured with three, seven-point items.
With four, seven-point Likert-type items, the scale measures how much a person experiences positive affect while dealing with a branded product in a game. The scale is most appropriate to use when the branded product is essential to the game rather than being unnecessary.
The scale is composed of three, seven-point Likert-type items that measure the degree to which a person experiences a psychological void and hollowness most likely because one’s life does not seem to have meaning or belongingness.
The degree to which a person feels uneasy as it pertains to his/her identity is measured with three, seven-point items.
The degree to which a person considers something to have been interesting and fun is measured with three items.
This seven-item, seven-point Likert-type scale measures a consumer’s strong emotional bond to a particular service provider.
Composed of four, seven-point uni-polar items, the scale measures how much a person feels tense and uneasy at some point or period of time.
How much a person reports feeling emotions related to disappointment and discouragement at some point or period of time is measured with four, seven-point uni-polar items.
Three, seven-point Likert-type items measure the degree to which a consumer feels that a particular brand stimulates feelings of being in nature and/or close to it.
This eight-item, seven-point Likert-type scale measures a consumer’s strong emotional bond with a particular branded good (not service). Given the way the product is described in the items, the product needs to be something that can potentially be lost or broken.