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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

emotions

The extent to which a person believes a particular activity would help feel more intimate with another person and strengthen their emotional connection is measured with three, seven-point items.

With four, seven-point Likert-type items, the scale measures how much a person experiences positive affect while dealing with a branded product in a game.  The scale is most appropriate to use when the branded product is essential to the game rather than being unnecessary.

The scale is composed of three, seven-point Likert-type items that measure the degree to which a person experiences a psychological void and hollowness most likely because one’s life does not seem to have meaning or belongingness.

The degree to which a person feels uneasy as it pertains to his/her identity is measured with three, seven-point items.

The degree to which a person considers something to have been interesting and fun is measured with three items.

This seven-item, seven-point Likert-type scale measures a consumer’s strong emotional bond to a particular service provider.

Composed of four, seven-point uni-polar items, the scale measures how much a person feels tense and uneasy at some point or period of time.

How much a person reports feeling emotions related to disappointment and discouragement at some point or period of time is measured with four, seven-point uni-polar items.

Three, seven-point Likert-type items measure the degree to which a consumer feels that a particular brand stimulates feelings of being in nature and/or close to it.

This eight-item, seven-point Likert-type scale measures a consumer’s strong emotional bond with a particular branded good (not service).  Given the way the product is described in the items, the product needs to be something that can potentially be lost or broken.