emotions
Four, seven-point Likert-type items measure the degree to which a consumer has a special bond with a certain product, especially of an affective and sentimental nature.
The degree to which a person believes that he/she would feel uncomfortable if seen purchasing a particular product is measured using three, seven-point Likert-type items.
Using five, nine-point Likert-type items, the scale measures a person’s emotional involvement in an advertisement.
The degree to which a consumer felt rushed and tense during a particular shopping trip to a store is measured with five, seven-point Likert-type items.
Four, seven-point uni-polar items are used to measure how much a person is described as being kind and friendly. (Two versions of the scale are described, both having four items and three of them being in common.)
With four, nine-point items in a semantic differential format, the scale purports to measure a person’s emotional response from doing “good,” such as charitable giving and other prosocial behavior.
The degree to which a person feels disrespected and betrayed due to a company’s customer data activities is measured using four, seven-point Likert-type items.
The scale is composed of eight, nine-point Likert-type items that measure the pleasure one derives from recalling happy memories.
How a person feels (affectively) about his/her financial status is measured with four, nine-point semantic differentials.
Nine items are used to measure the tendency to accept one’s thoughts and feelings as they occur without evaluation or self-criticism.