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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

enjoyment

A person’s chronic behavior to categorize all manner of things is measured with three, seven-point items. 

Three semantic-differentials are used to measure how fun and enjoyable a particular web page is considered to be.

The scale uses four Likert-type items to measure a person’s degree of involvement in a mediated environment that felt intense and enjoyable. 

The degree to which a person considers something to have been interesting and fun is measured with three items.

The enjoyment a consumer experiences by being involved in programs offered by companies that give rewards for helping to recruit new customers is measured with three, seven-point Likert-type items.  The sentences are phrased such that they make most sense for those who have participated in such programs.

How much a person believes it would be enjoyable to post online regarding a particular product is measured with three, seven-point items.

Four, seven-point Likert-type items are used to measure the degree to which a consumer expresses having an enjoyable experience with a purchased product he/has worked to create with the producer.

The scale measures the degree to which a person liked a particular experience he/she had.  Versions with two and four items are described.

How much a person liked a particular experience and thought it was fun is measured in this scale with four, nine-point items.

How much a person enjoyed a particular activity is measured with five, seven-point uni-polar items.