enjoyment
The degree of pleasure and enjoyment experienced when eating a particular food is measured with three, seven-point semantic-differentials.
With three, seven-point items, the scale measures the extent to which a person liked looking at some particular pictures.
How much a person considers a particular website to be interesting and entertaining is measured with four, seven-point Likert-type items.
A person’s chronic behavior to categorize all manner of things is measured with three, seven-point items.
Three semantic-differentials are used to measure how fun and enjoyable a particular web page is considered to be.
The scale uses four Likert-type items to measure a person’s degree of involvement in a mediated environment that felt intense and enjoyable.
The degree to which a person considers something to have been interesting and fun is measured with three items.
The enjoyment a consumer experiences by being involved in programs offered by companies that give rewards for helping to recruit new customers is measured with three, seven-point Likert-type items. The sentences are phrased such that they make most sense for those who have participated in such programs.
How much a person believes it would be enjoyable to post online regarding a particular product is measured with three, seven-point items.
Four, seven-point Likert-type items are used to measure the degree to which a consumer expresses having an enjoyable experience with a purchased product he/has worked to create with the producer.