The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!
enjoyment
Three semantic-differentials are used to measure how fun and enjoyable a particular web page is considered to be.
The scale uses four Likert-type items to measure a person’s degree of involvement in a mediated environment that felt intense and enjoyable.
The degree to which a person considers something to have been interesting and fun is measured with three items.
The enjoyment a consumer experiences by being involved in programs offered by companies that give rewards for helping to recruit new customers is measured with three, seven-point Likert-type items. The sentences are phrased such that they make most sense for those who have participated in such programs.
How much a person believes it would be enjoyable to post online regarding a particular product is measured with three, seven-point items.
Four, seven-point Likert-type items are used to measure the degree to which a consumer expresses having an enjoyable experience with a purchased product he/has worked to create with the producer.
The scale measures the degree to which a person liked a particular experience he/she had. Versions with two and four items are described.
How much a person liked a particular experience and thought it was fun is measured in this scale with four, nine-point items.
How much a person enjoyed a particular activity is measured with five, seven-point uni-polar items.
The scale uses three, seven-point items to measure the degree to which a person believes a particular task in which he/she has participated was fun and interesting.
