I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
entitlement
Composed of nine, seven-point Likert-type items, the scale measures the degree to which a person believes he/she deserves more than others because of being special and not due to effort or skill.
This seven-item, seven-point Likert-type scale is used to measure a momentary self-centered and arrogant frame of mind.
How much a person believes that, as a result of some accomplishment or experience, he/she is justified in buying something for self as a reward is measured by five, seven-point items.
The scale has three statements that measure the extent to which a person believes him/herself to be a valuable customer of retail establishment and, thereby, deserving of special treatment from the employees.
The degree to which a customer believes that he/she has earned special treatment from someone or some organization for an unspecified reason is measured with seven-point, Likert-type items.
Three statements are used in this scale to measure the degree to which a person believes that he/she should receive a certain discount that is part of some promotion.
A person's belief that "the world" owes him or her something is measured in this scale with six, seven-point Likert-type statements.
