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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

esteem

Three seven-point, Likert-type items are used to measure a person’s belief that being in a particular restaurant gives him/her the feeling of being special and having more social status than in other restaurants. 

The extent to which a person believes that a restaurant is very special and has more social status than other restaurants is measured using seven-point, Likert-type items.  A two- and a four-item version are provided. 

One’s belief that he/she has value because of the love that comes from GOD is measured with five, seven-point Likert-type items.

With three, seven-point items, the scale measures how much a person looks up to and respects another person. 

Four, seven-point Likert-type items are used to measure the degree to which a person has an overall respect of self and feeling of inherent value.

This five-item, seven-point Likert scale measures a person’s belief that his/her self-worth is based on performing better than others on a task or skill.

How much a person believes that a certain event would negatively affect his/her morale and pride is measured with five, seven-point items.

The extent to which a person believes that others view him/her as socially inferior is measured with three, seven-point Likert-type items.

The level of self-satisfaction and sense of accomplishment one feels as a result of something in particular is measured with five, nine-point unipolar items.

Four, ten point, semantic differentials are used to measure how positively or negatively a person feels about him- or her-self.