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Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

excitement

Five, seven-point questions are used to measure how much a person expresses feelings at a particular point in time that indicate physical and psychological well-being.

With five, seven-point questions, the scale measures how much a person expresses feelings at a particular point in time that indicate he/she is drained of energy physically and/or psychologically.

The scale has three statements that measure how much a person believes the product information provided on a web page is exciting to multiple senses.

How much a person feels lively and spirited is measured with four, seven-point items.

The scale has six items that measure the degree to which a consumer believes a particular salesperson with whom he/she has interacted tried to build a rapport and an emotional connection between them prior to or along with discussion of sales issues.

With three, nine-point items, the scale measures how attractive and desirable a person is with whom one has romantic feelings that have not been expressed.

How stimulating and exciting something is (or is expected to be) to the senses is measured with three, nine-point items.

The scale has four, seven-point Likert-type items that measure how important and fun shopping is to a person, in general.

The six item, seven-point scale measures the degree to which a person experiences feelings of anticipation such as excitement (at one extreme) or apprehension (at the other extreme) with regard to an upcoming event or activity.

The level of excitement and satisfaction a person believes he/she would feel if receiving a particular gift certificate is measured with four, ten-point items.