The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
experience
The degree to which a person believes a particular experience was peaceful and relaxing is measured with four, five-point items.
How much a person has had a particular experience is measured with four, five-point items.
Three, nine-point items measure the degree to which a person believes a particular experience was more than just enjoyable for the moment; it is viewed as having a larger impact on his/her life in terms of meaningfulness and fulfillment.
The scale uses four, five-point items to measure how much a person experienced something with other people rather than alone.
The degree to which a person believes a particular experience has helped make and/or define him-/herself is measured with three, five-point items.
The degree to which a consumer reports having a lot of knowledge and experience with so-called "green products" is measured using four, seven-point Likert-type items.
Using six items, this scale measures how positively a person evaluates a particular experience he/she has had.
Three, nine-point items are used to measure the degree to which a person believes that a sensory experience with a product from a category would provide him/her with a better understanding of the different types within the category. To be clear, this scale focuses on the differences between product types across a category (breadth) rather than the similarity within one type of product (depth).
How much a person anticipates that his/her sensory experience with a product would familiarize him/her with the common aspects of products of that type is measured with three, nine-point items. To be clear, this scale is intended to measure the similarity within one type of a product (the person's preferred type) rather than measuring the differences between types across a category.
The scale uses seven-point semantic-differentials to measure a consumer's opinion of his/her familiarity with and expertise in buying products within a certain category.
