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I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Fair Trade

Three items compose this scale which measures a person's belief that he/she can help others by purchasing free trade products.

The degree to which a person believes that the purchase of free trade products ensures that producers will receive fair compensation is measured in this scale with three items.

Four items are used to measure a person's belief that products branded as "fair trade" have the capability of helping producers in developing countries receive appropriate compensation for their products.

The scale uses three items to measure a person's confidence that companies offering products branded as "fair trade" are being truthful about it.