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Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

Fair Trade

Three items compose this scale which measures a person's belief that he/she can help others by purchasing free trade products.

The degree to which a person believes that the purchase of free trade products ensures that producers will receive fair compensation is measured in this scale with three items.

Four items are used to measure a person's belief that products branded as "fair trade" have the capability of helping producers in developing countries receive appropriate compensation for their products.

The scale uses three items to measure a person's confidence that companies offering products branded as "fair trade" are being truthful about it.