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Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

feedback

How much a person was able to see the visual aspects of a hologram is measured with three, seven-point Likert-type items.

Using three, five-point Likert-type items, the scale measures the degree to which a customer of a company believes that a particular employee of a company provides timely and regular information about how the customer’s suggestions and other involvement help to improve customer service.

With four, five-point Likert-type items, the scale measures the degree to which a customer provides feedback to a company about his/her experiences brand’s products in order to help improve them or have new ones created.  The implication in the sentences is that this behavior is ongoing rather than a one-time event.

Four, seven-point items are used to measure a person’s belief that an entity (such as a company or person) has responded to his/her idea sharing in such a way that it enriched one’s social value.

The scale uses three, seven-point items to measure a person’s belief that an entity (such as a company or person) has responded to his/her idea sharing such that it negatively affected one’s social value.

The scale uses three, seven-point Likert items to measure the degree to which the feedback provided by a customer to a service provider is meant to show concern for the future of their relationship.

With three, seven-point items, this scale measures a consumer’s expressed probability of providing ideas and feedback to a particular business entity in the future.

A person's belief that expressing his/her opinion about a certain brand to others will enable comparisons with their experiences and feelings is measured with three, seven-point Likert-type items.

Four statements are used in this scale to measure how a person feels about money he/she has received.  In the study by Raghubir and Srivastava (2009), the scale was used to measure how people felt about the compensation they received from a market research firm for participating in a study.  The scale seems to be amenable for use in a wider variety of contexts such as how consumers feel about product rebates, tax refunds, and legal settlements.

Six, seven-point items are used in the scale to measure the degree to which a person believes a website allows a free flow of information from the user as well as to the user (two-way).