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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam


The extent to which a person's decision about saving money was based upon the desire to feel financially responsible is measured with three seven-point items.

With twelve, seven-point Likert-type items, the scale measures a person’s tendency to engage in financial behavior expected to be disapproved of by his/her spouse or romantic partner and intentionally not informing them.

The belief that one manages his/her money well is measured using three, seven-point items.

The scale measures a person’s belief that he/she currently has enough money available to be able to pay, for example, a modest medical bill or car repair without having to take funds from retirement savings, borrow it, or charge it.  Three, eleven-point items compose the measure.

How much a person believes that he/she is less honest about personal finances in a current marriage (or committed romantic relationship) compared to a previous one is measured with three, seven-point items.

How much a person has experienced feeling fortunate and well-off is measured with four, seven-point items.  Although not explicitly stated in the items, the connotation seems to be financial prosperity.

One’s belief that lavish spending habits by people indicate they have great wealth is measured with seven, seven-point Likert-type items.

The scale uses three, seven-point items to measure the level of understanding a person believes he/she has of annuities.

Four, seven-point Likert-type items measure the belief that wealthier customers are given preferential treatment by companies and their salespeople.

Six, yes/no items are used to measure how much a person indicates that he/she has engaged in financially related activities that are generally considered positive, e.g., put aside some money for financial emergencies.