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The scale has three, seven-point Likert-type items that measure how likely it is that a person will recommend a place and talk about it positively. The sentences are phrased generally enough that they can refer to a wide variety of “places,” e.g., a restaurant, a museum, a church.
The scale has four, five-point items that measure how much a person primarily socializes with other Latinos rather than non-Latino Americans, about the same amount for both groups, or only socializes with non-Latino Americans.
The scale uses three, seven-point items to measure the level of understanding a person believes he/she has of annuities.
The scale has three, seven-point items that measure how well a shopper believes that he/she was better informed than others for a particular purchase due to materials read as well as engaging in other research activities.
How much a person felt close to a particular person during an initial interaction and wants to spend more time with him/her is measured with three, five-point Likert-type items.
Three, five-point Likert-type items are used to measure the importance a customer places on having a personal relationship with a company employee. The phrasing of the sentences implies the employee is a professional from whom one may seek advice and support.
How much an individual likes a certain person and is committed to a relationship with him/her is measured with eight, seven-point Likert-type items. Because of the phrasing of one item, the scale appears to be most relevant when the two people had the opportunity to “friend” each other on a particular social media website.
The four item, seven-point, Likert-type scale measures how much a person wants to make some decisions in such a way as to make someone happy and indicate how much their relationship is valued.
Using three, seven-point Likert-type items, the scale measures how well one person knows a particular person and believes their relationship is important.
With three, seven-point items, the scale measures how difficult a person believes it would be for him/her to make a particular choice.
