As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
future
Composed of six, seven-point Likert-type items, this scale measures a person’s belief that the future is unpredictable.
The scale uses five, nine-point semantic differentials to measure whether a person considers his/her future needs to be most important or his/her current needs.
The three, seven-point Likert-type items in this scale measure the degree to which a person who has visited a place (unidentified in the items) is willing to visit it again if the same level of service is provided. The scale appears to be amenable for use with hotels, restaurants, resorts, and a wide variety of other places people visit that provide some degree of service and which can affect one’s intention of returning to in the future.
The scale has five, nine-point items that measure how much a parental role (mothers or fathers) generally has the primary responsibility for taking care of a child’s needs in the future. The relative role responsibilities of mothers and fathers is not measured in the scale per se. A proper comparison can be made if the scale is filled out once for mothers and then for fathers followed by an appropriate statistical test of the two scores.
Four, 100-point items measure a person’s satisfaction with his/her current and future financial well-being.
The scale has five, five-point items that measure a person’s belief that he/she is not only financially secure at the time-being but will be financially secure for the long-term.
How much one’s uncertainty about something is determined to some degree by randomness is measured with three, five-point Likert-type items. The scale is amenable for use with a wide variety of issues.
Three, five-point Likert-type items are used in this scale to measure the degree to which a person believes that something in the future which is currently uncertain can be more accurately predicted with enough information. The scale is amenable for use with a wide variety of issues.
This scale has six, seven-point Likert-type items that measure a person’s belief that people can make a new beginning with hope of a better life, despite his/her past or present circumstances.
With four, nine-point Likert-type items, this scale measures a person’s belief that he/she has a clear idea of what a particular brand is about and where it is headed in terms of the types of products it will offer in the future.
