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Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

GOD

Three, seven-point items are used to measure how much a person believes that GOD supports and comforts people when they are dealing with problems.

Using four, seven-point items, the scale measures the degree to which a person believes that GOD gets directly involved in his/her life.

Using four, seven-point items, the scale measures the degree to which a person believes that GOD gets directly involved in his/her life.

One’s belief that he/she has value because of the love that comes from GOD is measured with five, seven-point Likert-type items.

A person’s belief that he/she is supported emotionally and physically in good times and bad is measured with four, seven-point Likert-type items.  The source of the support is not stated in the items.