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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

happiness

How much a person expresses an inability to continue his/her life and be happy if certain disturbing thoughts or feelings are experienced.

With four, seven-point Likert-type items, the scale measures how much a person felt good and had a warm feeling about using a particular object.

The scale measures a person’s motivation to have a lot of things because of the belief it will bring happiness.  A three-item scale and a five-item version are described.  The latter emphasizes that the desire is felt at the moment.

With five, seven-point items, the scale measures how much a person feels happy and proud after having made an altruistic-related choice.

Composed of three, seven-point items, the scale measures how much a person believes that the current day's weather is making him/her and other people feel good.

The scale measures how pleased a person is with the sales-related services provided by some salespeople who worked together in some capacity during a customer encounter.  The measure is composed of three, nine-point items.

With four, seven-point Likert-type items, the scale measures how much a person experiences positive affect while dealing with a branded product in a game.  The scale is most appropriate to use when the branded product is essential to the game rather than being unnecessary.

How much a person reports feeling happy and content as opposed to sad and depressed at a particular point in time is measured with eight, seven-point uni-polar items. 

Three, seven-point Likert-type items are used to measure a person’s expectation that if a particular refund was received, he/she would feel good.

The degree to which a person derives pleasure from the suffering that someone or something else has experienced due to his/her actions is measured with seven items.