Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
health
How much an individual with a particular illness believes that the sender of an email message is a person with the same illness or that it is an employee of a health care company is measured with four, seven-point items.
Three, seven-point Likert-items are used to measure how much a patient believes having surgery is a reasonable option that will be considered compared to another option (unidentified).
Four, ten-point questions measure how likely one is to seek information and support for a particular heath problem.
Using three, 10-point items, the scale measures the belief and confidence that one has the ability to address his/her mental health concerns, particularly with respect to anxiety and depression.
How much a person believes that a particular food is good for one’s health is measured with three Likert-type items.
In a crisis such as the COVID-19 pandemic, how much a person is worried about physical, mental, and economic issues is measured with seven, five-point Likert-type items.
A person’s attitude about food made from safe-to-eat ingredients that would otherwise be wasted is measured with ten, seven-point semantic differentials.
The extent to which a person believes that it is risky to eat a particular food is measured with three, seven-point Likert items.
How much a person believes a particular food is nutritious to eat and low in calories is measured with five, seven-point uni-polar items.
Seven, seven-point items measure how willing a person is to engage in relationships with people who have a mental illness.
