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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

health

Seven, seven-point items measure how willing a person is to engage in relationships with people who have a mental illness.

Five, seven-point questions are used to measure how much a person expresses feelings at a particular point in time that indicate physical and psychological well-being.

With five, seven-point questions, the scale measures how much a person expresses feelings at a particular point in time that indicate he/she is drained of energy physically and/or psychologically.

The belief that a particular health condition is a person’s responsibility to control is measured with four, seven-point Likert-type items. 

Three, seven-point semantic differential items measure the degree to which a person believes a particular food is an important part of a healthy diet.

The belief that people have health conditions which they can not change is measured using three, seven-point Likert-type items. 

With three, seven-point Likert-type items, the scale measures the belief that all people have the capacity to substantially change their basic health conditions. 

Three items are used to measure how much a person is concerned about his/her body weight and, because of that, diets frequently.

How much a person describes his/herself as being careful to eat in a nutritious manner is measured with three, eleven-point items.

With eight, uni-polar items, this scale measures how much a person feels alert and active at the current time.