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Scale Reviews

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Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA


In a crisis such as the COVID-19 pandemic, how much a person is worried about physical, mental, and economic issues is measured with seven, five-point Likert-type items. 

A person’s attitude about food made from safe-to-eat ingredients that would otherwise be wasted is measured with ten, seven-point semantic differentials.

The extent to which a person believes that it is risky to eat a particular food is measured with three, seven-point Likert items.

How much a person believes a particular food is nutritious to eat and low in calories is measured with five, seven-point uni-polar items.

Seven, seven-point items measure how willing a person is to engage in relationships with people who have a mental illness.

Five, seven-point questions are used to measure how much a person expresses feelings at a particular point in time that indicate physical and psychological well-being.

With five, seven-point questions, the scale measures how much a person expresses feelings at a particular point in time that indicate he/she is drained of energy physically and/or psychologically.

The belief that a particular health condition is a person’s responsibility to control is measured with four, seven-point Likert-type items. 

Three, seven-point semantic differential items measure the degree to which a person believes a particular food is an important part of a healthy diet.

The belief that people have health conditions which they can not change is measured using three, seven-point Likert-type items.