Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
helpfulness
How much a person is experiencing positive affect as a result of having done something considered to be good, helpful, and/or caring is measured with four, seven-point items.
How much a consumer views a particular brand as having the human-like quality of being helpful, particularly in terms of assisting the person in being different is measured with three, seven-point Likert-type items.
With three sentences, the scale measures how useful a particular web page is considered to be.
Three, seven-point items are used to measure how much a person believes that a particular donation made by a company was helpful and instrumental. The name of the organization, cause, or person to which the donation was made can be specified in the sentences.
With three, seven-point Likert-type items, the scale measures the extent to which a person contacted someone or an organization that has legal expertise and may help with a complaint against a party. (The party is not explicitly referred to in the scale but a fitting example would be a service provider.)
With three, seven-point items, the scale measures the strength of a consumer’s belief that having or using a particular product would make him/her feel environmentally conscious.
Using nine-point unipolar items, the scale measures the degree to which a company is considered to be moral, kind, and helpful in its interactions with customers. Two versions of the scale are described: one with three items and another with ten.
Three, seven-point items are used to measure how much a person believes that GOD supports and comforts people when they are dealing with problems.
Using four, seven-point items, the scale measures the degree to which a person believes that GOD gets directly involved in his/her life.
Using four, seven-point items, the scale measures the degree to which a person believes that GOD gets directly involved in his/her life.
