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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

helpfulness

How much a consumer views a particular brand as having the human-like quality of being helpful, particularly in terms of assisting the person in being different is measured with three, seven-point Likert-type items.

With three sentences, the scale measures how useful a particular web page is considered to be.

Three, seven-point items are used to measure how much a person believes that a particular donation made by a company was helpful and instrumental.  The name of the organization, cause, or person to which the donation was made can be specified in the sentences.

With three, seven-point Likert-type items, the scale measures the extent to which a person contacted some people or an organization that has legal expertise and may help with a complaint against a party.  (The party is not explicitly referred to in the scale but a fitting example would be a service provider.)

With three, seven-point items, the scale measures the strength of a consumer’s belief that having or using a particular product would make him/her feel environmentally conscious.

Using nine-point unipolar items, the scale measures the degree to which a company is considered to be moral, kind, and helpful in its interactions with customers.  Two versions of the scale are described: one with three items and another with ten.

Three, seven-point items are used to measure how much a person believes that GOD supports and comforts people when they are dealing with problems.

Using four, seven-point items, the scale measures the degree to which a person believes that GOD gets directly involved in his/her life.

Using four, seven-point items, the scale measures the degree to which a person believes that GOD gets directly involved in his/her life.

How much a person tries to help others and wants to do things to make them happy is measured with four, seven-point Likert-type items.