helpfulness
How much a consumer views a particular brand as having the human-like quality of being helpful, particularly in terms of assisting the person in being different is measured with three, seven-point Likert-type items.
With three sentences, the scale measures how useful a particular web page is considered to be.
Three, seven-point items are used to measure how much a person believes that a particular donation made by a company was helpful and instrumental. The name of the organization, cause, or person to which the donation was made can be specified in the sentences.
With three, seven-point Likert-type items, the scale measures the extent to which a person contacted some people or an organization that has legal expertise and may help with a complaint against a party. (The party is not explicitly referred to in the scale but a fitting example would be a service provider.)
With three, seven-point items, the scale measures the strength of a consumer’s belief that having or using a particular product would make him/her feel environmentally conscious.
Using nine-point unipolar items, the scale measures the degree to which a company is considered to be moral, kind, and helpful in its interactions with customers. Two versions of the scale are described: one with three items and another with ten.
Three, seven-point items are used to measure how much a person believes that GOD supports and comforts people when they are dealing with problems.
Using four, seven-point items, the scale measures the degree to which a person believes that GOD gets directly involved in his/her life.
Using four, seven-point items, the scale measures the degree to which a person believes that GOD gets directly involved in his/her life.
How much a person tries to help others and wants to do things to make them happy is measured with four, seven-point Likert-type items.