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Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

hire

Four semantic differentials are used to measure the degree to which a person believes that if he/she hired a particular person for a stated job, the outcome would be good.

With three, seven-point items, the scale measures how certain a person is that a particular real estate agent will provide him/her with good service in finding a place to live.

Four, five-point Likert-type statements are used to measure the degree to which a person believes that an advertisement about a job opening at a company provides useful details.

Three, five-point Likert-type statements are used to measure the degree to which a person believes that a job described in an advertisement is suitable and relevant given his/her education, experience, and interests.