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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

illness

Seven, seven-point items measure how willing a person is to engage in relationships with people who have a mental illness.

The efficacy and likelihood that a “treatment” will cure a “condition” are measured with five, nine-point questions.  The particular treatment and condition are specified in the items.

The degree to which a person is willing to engage in close, social behaviors with respect to a person (unspecified) who has a mental illness is measured with five, nine-point Likert-type items.

The three-item scale is intended to measure a person's sense of the probability that he/she will contract a certain illness or disease.