image
A consumer’s attitude toward a set of fashion brands is measured with three, seven-point semantic differential items.
The degree to which a person believes a particular business organization to be favorable and professional is measured with four, seven-point items bi-polar adjectives.
The degree to which a person believes that a particular brand has opposing meanings is measured with six, nine-point items. While the items might refer to functional or quality aspects of a brand, the scale was created with respect to the identity promoted by a company for a brand.
Five, seven-point Likert items measure how much a person relates to and imagines being part of what is in an image (advertisement, photo in social media) involving a product.
A consumer’s ability to have figured out how to reconcile the apparent inconsistency in a particular brand’s image is measured with three, nine-point items.
Three, seven-point semantic differentials were used to measure how much a person mentally links a certain product with physical waste.
Using five, seven-point Likert-type items, the scale measures how much a person was concerned about making a good impression with another person when communicating his/her recommendation about something.
How much a person identifies with the information in a particular advertisement is measured with five, seven-point Likert-type items.
The clarity with which a person has a picture in his/her mind of a particular object or event is measured with three, seven-point items.
The scale uses seven, seven-point items to measure how much a person cares about what others think of him/her and works to have good relationships with others.