You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

importance

The scale uses five, nine-point semantic differentials to measure whether a person considers his/her future needs to be most important or his/her current needs.

With three questions and a seven-point response format, the scale measures how important it was to increase gains when making a particular financial decision.

How important it was to a person to avoid potential losses when making a particular financial decision is measured with three questions and a seven-point response format.

Three, seven-point semantic differential items measure the degree to which a person believes a particular food is an important part of a healthy diet.

Four, seven-point Likert-type items measure the degree to which the monetary cost of a subscription contract is considered to be small.

How much a person pays attention to and looks for quality with respect to a category of objects (e.g., products) is measured with three, seven-point items.

Three, five-point Likert-type items are used to measure the importance a customer places on having a personal relationship with a company employee.  The phrasing of the sentences implies the employee is a professional from whom one may seek advice and support.

The degree of importance a person places on being skinny and attractive is measured with three, seven-point items.

How much a person believes that a particular recommendation provided important and helpful information is measured with three, seven-point Likert-type items.  Since the recommendation is not identified in the items themselves, the scale appears to be suitable for a wide variety of situations.

With four items and a seven-point Likert-type response format, the scale measures the degree of concern a person has about tipping at a particular service-related retail establishment.  The scale is flexible for use in a variety of contexts in which tipping is relevant.