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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

improvement

With three questions and a seven-point response format, the scale measures how important it was to increase gains when making a particular financial decision.

The extent to which a person believes a particular activity would help feel more intimate with another person and strengthen their emotional connection is measured with three, seven-point items.

Three, seven-point items are used to measure how much a person believes that rent-to-own businesses improve lives and provide important services to society.

Using three, five-point Likert-type items, the scale measures the degree to which a customer of a company believes that a particular employee of a company provides timely and regular information about how the customer’s suggestions and other involvement help to improve customer service.

The scale measures the degree to which a person’s motivation with regard to self-improvement is more about accomplishing a goal rather than the activities performed to reach it.  Five, nine-point Likert-type items compose the scale.

Using five, nine-point items, the scale measures how much a person’s motivation with regard to self-improvement depends more on the activities performed along the way than reaching the goal itself.

With four, seven-point items, the scale measures how much better the most recent model of a brand is compared to previous models.

This scale has six, seven-point Likert-type items that measure a person’s belief that people can make a new beginning with hope of a better life, despite his/her past or present circumstances.

With four, five-point Likert-type items, the scale measures the degree to which a customer provides feedback to a company about his/her experiences brand’s products in order to help improve them or have new ones created.  The implication in the sentences is that this behavior is ongoing rather than a one-time event.

Using three, seven-point Likert-type items, the scale measures the degree to which a person believes a particular company spends money on “social responsibility” activities in order to improve its own reputation.