You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now


The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation


Using three questions and a seven-point response format, the scale measures the degree to which a person believes that a writer has expressed controversial and/or impulsively written information in a tweet, post, article, etc.

How much a person wants something rewarding as soon as possible is measured in this scale with ten, seven-point Likert-type items.

The scale is composed of four, seven-point semantic differentials that measure how much a person viewed the goal of a particular choice he/she made being gratification seeking rather than avoiding indulgence.

Seven, seven-point items are used to measure how much a consumer engaged in spending behaviors during a trip such as impulse buying and poor decision-making due to insufficient planning and not sticking to a budget.

Five, seven-point Likert-type items compose the scale and measure one’s tendency to make decisions and to buy impulsively with regard to a specific good or service.

A consumer’s general tendency to make purchases without planning and control is measured with six items.

The extent to which a person is open to immediately going to a store and consuming a particular snack food if given the chance is measured with three, nine-point Likert-type items.  The measure has three, nine-point Likert-type items.  Given the phrasing of one of the items, the scale is most appropriate for those snack foods sold in a store rather than a vending machine.

The degree to which a consumer monitors his/her spending-related thoughts and regulates purchase decisions using self-imposed standards is measured using ten, seven-point Likert-type items.

The degree to which a person relies on feeling and intuition to make decisions and judgments is measured using five items.

Using three, seven-point items, the scale measures the probability that a customer will buy something at a particular website right after having looked at some of its pages.