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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

influence

With three, seven-point Likert-type items, the scale measures how much a particular company makes a customer feel like he/she has some influence on it.

This measure uses six, nine-point items to assess the extent to which a person believes that a company or set of companies have leadership in the marketplace and can influence suppliers, competitors, and consumers.

The belief that an employee can reward and punish other employees is measured with three, seven-point items.

The scale uses three, seven-point items to measure the degree to which a person believes that an unspecified “external force” is pushing him/her forward.

Six, seven-point Likert-type items measure a person’s resistance to norms and influence from others.

With three, seven-point Likert-type items, the scale measures a person’s belief that the way something was sponsored made him/her feel more positively towards sponsorship in general.

Four, seven-point Likert-type items measure a person’s stated likelihood of buying a brand due to its sponsorship of something such as event or cause.

The scale uses four, seven-point Likert-type items to measure the degree to which a person believes the way an event is sponsored will increase his/her interest in the event and the likelihood of attending it.

The scale has four, seven-point items that measure how much a person changed his/her opinion of an object in order to maintain a good relationship with a particular person.

Six, seven-point Likert-type items are used to measure a type of psychological empowerment in which a person believes his/her actions make a positive difference in another person’s life.