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This website has truly been a welcome gift! The Day Pass is extremely affordable & the site is so user friendly to navigate. It provides a wealth of information including, the source, validity, & references for my doctorate research project. I highly recommend this to anyone as it is truly an invaluable research tool!
Suzanne Cromlish, PhD
Saint Xavier University, Chicago

information

The scale is composed of six items meant to measure a person’s motivation to process
information from an advertisement at the time of brand choice.

Ten Likert-type items measure how much a person has the tendency to keep secrets about him/herself due to the information being considered embarrassing or distressing.

The scale has three, seven-point items that measure how well a shopper believes that he/she was better informed than others for a particular purchase due to materials read as well as engaging in other research activities.

Three items are employed to measure how skilled a consumer believes him/herself to be in finding information, especially with respect to products.

Three, four-point Likert-type sentences measure how much a person believes, in general, that advertising is believable and a good source of information.

Four, seven-point Likert-type items measure the extent to which a person believes that one’s credit card app safely stores and uploads information.

Six items are used to measure the belief that a particular salesperson engaged in questioning and answering in an attempt to convince one that he/she (the consumer) would benefit from a suggested product solution.

How much a person believes that a particular recommendation provided important and helpful information is measured with three, seven-point Likert-type items.  Since the recommendation is not identified in the items themselves, the scale appears to be suitable for a wide variety of situations.

The scale has three, seven-point items that measure how much a person believes the review of an experience written by someone else is specific in its details rather than general.

Three, ten-point items measure how much a consumer wants more detailed information about something because of the information’s usefulness.