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Testimonial

I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

information

The scale has three, seven-point items that measure how well a shopper believes that he/she was better informed than others for a particular purchase due to materials read as well as engaging in other research activities.

Three items are employed to measure how skilled a consumer believes him/herself to be in finding information, especially with respect to products.

Three, four-point Likert-type sentences measure how much a person believes, in general, that advertising is believable and a good source of information.

Four, seven-point Likert-type items measure the extent to which a person believes that one’s credit card app safely stores and uploads information.

Six items are used to measure the belief that a particular salesperson engaged in questioning and answering in an attempt to convince one that he/she (the consumer) would benefit from a suggested product solution.

How much a person believes that a particular recommendation provided important and helpful information is measured with three, seven-point Likert-type items.  Since the recommendation is not identified in the items themselves, the scale appears to be suitable for a wide variety of situations.

The scale has three, seven-point items that measure how much a person believes the review of an experience written by someone else is specific in its details rather than general.

Three, ten-point items measure how much a consumer wants more detailed information about something because of the information’s usefulness.

Three, seven-point Likert-type items are used to measure how much a person believes it is okay to give misleading or incomplete personal information to a company and that he/she is likely to do it.

With four, seven-point Likert-type items, the scale measures how much a person has confidence in the reliability with which a company handles the customer data in its possession.