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inspiration
The extent to which a person feels astonishment and wonder after viewing an advertisement is measured with three, seven-point items.
The five-item Likert-scale measures a motivational state in which a customer’s imagination is stimulated by an evocative external stimulus. In a consumer context, the inspiration is assumed to come from marketing activity although it is not stated in the items themselves.
The degree to which a customer is motivated by a stimulus (unspecified) toward the pursuit of a consumption-related goal is measured with a five-item Likert scale. In a consumer context, the inspiration comes from some type of marketing activity and, as stated in the items, stimulates a purchase motivation.
How much a person experienced something that inspired him/her to do something is measured with four, seven-point items. As phrased, this scale is general and could be applied in a wide variety of contexts where the focus is on a temporary state a person has experienced rather than an enduring trait.
