You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

intention

A person’s expressed probability of traveling to a particular foreign country as a tourist is measured with three, seven-point items.

A person’s expected enjoyment of a store as well as his/her willingness to shop there and recommend it to friends is measured with three, seven-point Likert-type items.  The sentences are hypothetical because the store was only described for purposes of the study with words and images.

With three, seven-point questions, the scale measures a person’s stated likelihood of going to a particular retailer, website, or other destination in the next three days.

The three, seven-point Likert-type items in this scale measure the degree to which a person who has visited a place (unidentified in the items) is willing to visit it again if the same level of service is provided.  The scale appears to be amenable for use with hotels, restaurants, resorts, and a wide variety of other places people visit that provide some degree of service and which can affect one’s intention of returning to in the future.

The scale has three, seven-point Likert-type items that measure how likely it is that a person will recommend a place and talk about it positively.  The sentences are phrased generally enough that they can refer to a wide variety of “places,” e.g., a restaurant, a museum, a church.

A customer’s openness to contacting and interacting with a salesperson in the future whom he/she has interacted with in the past is measured with three, seven-point Likert-type items. 

How much a person indicates an inclination to engage in three particular behaviors with respect to a website is measured with a seven-point Likert-type format.

The scale uses Likert-type items to measure how much a person believes that he/she would not patronize (shop, return to, use) an establishment again in the future and, instead, go to a different one.  Two- and three-item versions are described.

The scale measures a customer’s intention to continue purchasing a specified good from the same specified retailer as was purchased from in the past.  Four, seven-point Likert-type items compose the scale.  The sentences are stated hypothetically but can be easily adapted for measuring actual repurchase intentions by replacing the word “would” in each sentence with “will.”

With six, seven-point items, the scale measures the likelihood that a person will download and use a mobile financial app in various ways.