I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
investments
The scale uses three, seven-point items to measure the level of understanding a person believes he/she has of annuities.
Six, yes/no items are used to measure how much a person indicates that he/she has engaged in financially related activities that are generally considered positive, e.g., put aside some money for financial emergencies.
With three questions and a seven-point response format, the scale measures how important it was to increase gains when making a particular financial decision.
How important it was to a person to avoid potential losses when making a particular financial decision is measured with three questions and a seven-point response format.
Thirteen items are used to measure the level of objective knowledge a person has of basic financial concepts. An eight-item version is also discussed.
A person’s confidence in his/her ability to make good decisions is measured with six, five-point items.
How a person believes his/her capability and confidence compare to other people investing in the stock market is measured with three, seven-point items.
Using three, seven-point Likert-type items, the scale measures a person’s inclination to refrain from investing in the stock market because of the risks involved.
A person’s belief that a company’s stock will increase in value is measured with four, seven-point Likert-type items.
The scale uses four, seven-point Likert-type items to measure a person's general attitude about how "good" an investment is considered to be.
