knowledge
With three, seven-point Likert-type items, the scale measures the degree to which a consumer is sure that buying a particular product is the correct decision.
The degree of familiarity with something such as an object or topic is measured with three, seven-point bi-polar adjectives. The items themselves are extremely flexible for use in a variety of contexts and it is up to the instructions provided with them to specify whose knowledge about what is being assessed.
A person's belief that he/she has the ability to adhere to specific dietary guidelines is measured with three, seven-point Likert-type items.
The degree to which a consumer reports having a lot of knowledge and experience with so-called "green products" is measured using four, seven-point Likert-type items.
A person's knowledge of various typical consumer financial products is measured by asking ten questions. It is considered an objective measure rather than a subjective one because each question has a correct answer rather than being a person's opinion of his/her knowledge level.
Three, seven-point items are used to measure one's self-expressed level of understanding of a particular investment, especially how it functions in saving money, and one's comfort in choosing to invest in it.
A person's self-confidence in his/her ability to open e-mail messages if so desired is measured using five items.
How easily a person is able to convert an amount of money in an unfamiliar currency to an equivalent amount in a familiar currency is measured in this scale using four, seven-point semantic differentials.
Three semantic differentials are used in this scale to measure ones self-expressed level of skill and competence with respect to playing video games.
Three, nine-point items are used to measure the degree to which a person believes that a sensory experience with a product from a category would provide him/her with a better understanding of the different types within the category. To be clear, this scale focuses on the differences between product types across a category (breadth) rather than the similarity within one type of product (depth).