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legitimate
Four, seven-point, semantic differentials measure how honest and legitimate something is believed to be.
With four items, the scale measures the degree to which a product is believed to be genuine and original in some unstated way.
Four, seven-point Likert-type items measure to what degree a person believes that a social standard of a particular group of people makes sense and is of benefit to them. The norm is not stated in the items themselves and must be provided to participants some way.
Nine-point Likert-type items are used to measure a consumer’s belief that there is evidence that a particular product is genuinely a particular brand rather than a fake or confusingly similar one. A two- and a four-item version are provided.
A consumer’s belief that a particular product contains the legitimate and genuine character of a particular brand is measured with three, nine-point Likert-type items. The scale could also be referred to as measuring “contagion” or “transferred essence.”
