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Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

love

The extent to which a person believes a particular activity would help feel more intimate with another person and strengthen their emotional connection is measured with three, seven-point items.

Four, seven-point questions are used to measure how much a particular activity or other stimulus motivated a person to have feelings associated with parenting such as nurturing and devotion.

How much a person felt close to a particular person during an initial interaction and wants to spend more time with him/her is measured with three, five-point Likert-type items.

One’s belief that he/she has value because of the love that comes from GOD is measured with five, seven-point Likert-type items.

With three, nine-point items, the scale measures how attractive and desirable a person is with whom one has romantic feelings that have not been expressed.

This 13-item Likert-type scale measures how much a person is experiencing the type of love for a partner associated with romance, desire to affiliate, selflessness, and sacrifice.

The extent to which a person desires to be close to a partner in a romantic relationship and worries about being abandoned is measured with a seven-point Likert-type format.  A four-item and a six-item version are described.

How much a person indicates he/she is in a romantic relationship is measured with three, seven-point items.  The phrasing of items is such that the scale is most suited for measuring the romantic status of singles rather than people who are married.

This six-item Likert-type scale measures how much one has a sense of satisfaction in doing things primarily for the benefit of a particular person rather than him/herself.

Using eight, nine-point items, the scale measures the degree to which a person wants greater physical intimacy with a particular person, e.g., to touch, smell, see, hear.