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Scale Reviews

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The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta


Three, seven-point items measure how much a person expects that his/her spouse would disagree if aware of a particular choice was made.

Five, five-point items measure a person’s belief that, with respect to heterosexual couples, one gender tends to dominate food-related decisions while the other is more dependent.

The degree of compatibility a person believes he/she has with a “partner” regarding brand preferences is measured with three, seven-point items.

The degree of conflict a person believes there was between him/herself and his/her partner in a romantic relationship within a specified period of time is measured with five items.

The scale is composed of ten, five-point Likert-type items that measure the degree to which one member of a married couple believes that the two of them are in agreement with regard to money matters rather than having conflict. 

A five-item scale is used to measure the degree to which a person describes one's self as having more influence over family decision-making than one's spouse. It is a global measure because it is not specific to any one type of decision. Responses were recorded on a 100-point constant sum scale for each item. The 100 points are to be divided between oneself and one's spouse to represent relative influence in the relationship over family decisions.

The scale uses several statements to measure the degree to which a person tends to resolve conflicts with his/her spouse by use of reason and negotiation rather than coercive means.

The degree to which a person tends to resolve conflicts with his/her spouse by use of coercive tactics is measured in this scale.

The scale is composed of three items that measure the extent to which one party of a married couple felt involved in a particular decision with his/her spouse and believes the process used in making the decision was appropriate.

Three statements are used in this scale to measure the degree to which one party of a marriage believes that the outcome of a particular decision the two made was acceptable and appropriate.