You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

mobile

Three, seven-point Likert-type items are used to measure the belief that a branded mobile phone application responds quickly to one’s input.

With six, seven-point items, the scale measures the likelihood that a person will download and use a mobile financial app in various ways.

The extent to which a branded mobile phone application helps a user believe its functionality is customized for him/her is measured with three, seven-point Likert-type items.

The ease of understanding and using a branded mobile phone application is measured with three, seven-point Likert-type items.

The scale uses five, seven-point Likert-type items to measure how much a person who used a mobile app to perform a financial transaction believes it did not process correctly.

Four, seven-point Likert-type items measure the extent to which a person believes that one’s credit card app safely stores and uploads information.

The scale measures how much a person expresses attitudes and engages in a wide variety of behaviors that indicate his/her dependence upon and possible “addiction” to the use of a mobile phone.  The measure has twenty, ten-point items.

The scale is composed of four, seven-point Likert-type statements intended to measure the degree to which a person believes that using a mobile device for purchases and financial activities (banking, investments) is an efficient use of time compared to other means of doing it.

This scale uses three, seven-point Likert-type statements to measure a person's attitude regarding the degree to which a fit is perceived between one's service-related needs and use of the mobile medium to satisfy them.

A person's attitude regarding the extent of control he/she has over "transactions" conducted on a mobile device is measured with four, seven-point Likert-type statements. As used by Kleijnen, de Ruyter, and Wetzels (2007), the scale related to banking and brokerage activities but the items appear to be amenable for use with a wider range of negotiations and purchases.