The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!
novelty
Three, seven-point Likert-type items measure how novel and different an object is perceived to be.
Three, seven-point Likert-type items measure how novel and special a person believes the design of something to be. While the scale was made for use with a product, it appears to be easily adaptable for use with other objects as well, e.g., a house, a pool, a museum.
Three, seven-point semantic-differentials are used to measure how much a person believes that an object is original and uncommon.
The scale uses seven items to measure how much a person believes that a particular typeface is uncommon and difficult to read. Responses to the items are made with a seven-point Likert-type scale.
With three, seven-point semantic differentials, the scale measures the novelty and interestingness of a sponsorship being promoted in an advertisement by a sponsoring entity for something such as an event, an organization, or a cause.
The scale has five, seven-point Likert-type items that measure the degree to which a person believes a particular advertisement contains elements that are novel or unusual and yet artistically arranged.
Three, seven-point semantic differentials are used to measure whether the product featured in an ad is considered fresh and new or old and routine.
A consumer’s enjoyment of shopping for a variety of related reasons (adventure, novelty, curiosity) is measured with five, five-point Likert-type items.
Four semantic differentials are used to measure how fresh and original a product is believed to be. The scale seems to be flexible for use with a wide variety of products and other objects.
How much a person expects that some particular experiences would provide the opportunity to explore what is new in a product category is measured with three, nine-point items. The scale was made to be used with sensory-related experiences but might be flexible enough for use in other contexts as well.
