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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

pain

How much a person experiences physical discomfort in three specified parts of the body at a point in time is measured with a seven-point response format.

How much a person views time in a certain situation as being a beneficial entity or a maleficent force is measured with three, nine-point items.

The scale is composed of seven, five-point Likert-type statements measuring the perceived "costs," mostly non-monetary, of getting a mammogram.

Five-point Likert-type statements are used to measure the degree to which a consumer believes shopping at a certain type of store is a pleasant and likable activity to engage in.