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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

participation

With three, seven-point Likert-type items, the scale measures how much a particular company makes a customer feel like he/she has some influence on it.

The scale measures how much a person is formally involved in a specific company’s customer participation process and follows the rules and procedures.  Three, five-point items compose the scale.

Using three, five-point Likert-type items, the scale measures the degree to which a customer of a company believes that a particular employee of a company provides timely and regular information about how the customer’s suggestions and other involvement help to improve customer service.

The enjoyment a consumer experiences by being involved in programs offered by companies that give rewards for helping to recruit new customers is measured with three, seven-point Likert-type items.  The sentences are phrased such that they make most sense for those who have participated in such programs.

The scale measures a person’s willingness to visit a particular community and be involved with it.  A three- and a five-item version are described.

How much a person likes customer referral programs in general and is likely to participate in them is measured with four, seven-point Likert-type items.

With three, seven-point Likert-type items, the scale measures the extent to which a person actively participated in a particular decision-making process with another person and, afterward, felt accountable for the decision that was made.

How much a person believes that an advertising message explains why customers should participate in an activity is measured with three, seven-point Likert-type items.

Three, seven-point Likert-type items are used to measure the degree to which a person believes an advertising message stresses how customers can participate in an activity.

Using six items, this scale not only measures how strongly a person identifies with a particular gender but how important that identity is to his/her self-image.