You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

past

Composed of four, seven-point semantic differentials, this scale measures the extent to which a person believes a certain product has a long history rather than very little past and identity.

Four, seven-point Likert-type items are used to measure a person’s belief that a certain product has a history that tells a story about how the product it began and changed over time.

The scale is composed of eight, nine-point Likert-type items that measure the pleasure one derives from recalling happy memories.

The extent to which a person has a positive sentimental attachment to a particular place due to some event(s) that occurred there is measured using four, seven-point Likert-type items.

Four statements are used in this scale to measure how much a person focuses his/her attention on the past.

The degree to which a person feels pleasure watching an ad because it evokes the memory of a specific time in that person’s past is measured in this scale with six, seven point Likert-type items.

The ten-item, seven point Likert-type scale is intended to measure the degree to which a person experiences positive affect toward an advertisement because it evokes some memory of the person's past. The scale was called evoked nostalgia by Muehling and Sprott (2004) and general nostalgia evoked by the ad by Muehling and Parscal (2011).

It is an eight-item, nine-point Likert-type scale measuring the degree of preference one has towards objects that were more common in the past. This measure has also been referred to as attitude toward the past (ATP) and as the Nostalgia Index.

The extent to which an object is important or distinctive to a person due to its association with a time or event in the person's past is measured with five, seven-point statements.