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Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

patients

The degree to which a patient believes that the person or device making a recommendation about a medical procedure would not give consideration to his/her unique condition and circumstances is measured with three, seven-point items.

The degree to which a patient provided information and was actively involved in decision making with his/her physician during a specific visit is measured with four, seven-point Likert-type items.

The degree to which a patient is pleased with the service provided by a physician and the medical facility during a specific visit is measured with three, seven-point Likert-type items.

Three statements are used in this scale to measure how risky a former patient of a hospital believes treatment received there to be.

Three statements are used in this scale to measure the degree of control a person believes he/she had over the care received when he/she was a patient at a particular hospital.

Five, five point Likert-type items are used to measure the extent to which a patient says he/she tends to follow the instructions given by his/her physician.