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Scale Reviews

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Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

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The scale uses three, five-point Likert-type items to measure the degree to which a customer believes activities relating to the purchasing process at a particular website are easily accomplished.

The scale is composed of three statements that measure how easy it is complete the purchase transaction at a particular store. Seiders et al. (2005) referred to the scale as transaction convenience.

The scale is composed of three, seven-point Likert-type items intended to measure the ease with which a person reports being able to order and pay for products at a particular website.

The scale is composed of three items that measure the extent to which a consumer believes that the check-out/payment process is quick and easy at a particular retail store.

The scale is composed of four statements used to measure the importance placed by a consumer on certain aspects of the purchase process focusing on how to make the purchase.  As used by Agee and Martin (2001), the scale was used with an infomercial and the importance of providing information about the means of paying for the product.