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I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

perception

Five, seven-point Likert-type statements are used to measure the extent to which a viewer of a television program felt that it was an actual account of some events rather than just a fictitious dramatization.

A three-item, six-point Likert-type scale is used to measure the degree to which a person indicates that a stimulus has evoked images and triggered memories.

Three, seven-point Likert-type items are purported to measure the number of images that come to mind while processing a stimulus.

A three-item scale is purported to measure the length of time a person perceives a delay to have lasted. Responses were measured in hours.

This three-item, seven-point semantic differential rating scale is used to measure the degree of importance a person places on a purchase decision for some product and the amount of attention devoted to it.

This three-item, seven-point semantic differential scale is used to measure how dynamic or elaborate a stimulus is perceived to be.

This is a 14-item, seven-point semantic differential scale measuring the per ceived complexity of some specified stimulus. Modifications of this scale have been used in several studies as described below.

A seven-item, seven-point semantic differential scale used in measuring a person's tendency to rely more on the functions associated with one brain hemisphere than on those associated with the other. The construct was referred to by Hirschman (1986) as cognitive function asymmetry.

A three-item, seven-point semantic differential scale is used to measure the perceived "activity" of a stimulus.

A 12-item, three-point summated ratings scale is used to measure a person's ability to control optical memory images. The full formal title for the scale is the Gordon Test of Visual Imagery Control.