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Scale Reviews

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Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

performance

With three, 100-point items, the scale measures how much a person is troubled by algorithms that can perform a particular task better than humans.  The actual task is not stated in the sentences and, whatever it is should be made clear to participants prior to filling out the scale.

With four, seven-point items, the scale measures the degree to which a person believes his/her initial experience with a product to have been a one-time event and not representative of the product in general.

The extent to which a consumer believes that the quality and performance of options within a product category differs a lot is measured with seven, seven-point Likert-type items.  A two-item version is discussed as well.

Three, 100-point items measure the degree to which a person believes that a particular task is not just accomplished well by algorithms, but performs better than humans.  The actual task is not stated in the sentences and, whatever it is should be made clear to participants prior to filling out the scale.

This eight-item scale measures one’s need to perform better than others and the desire to win in interpersonal situations.

Three, seven-point items measure the degree to which a person believes he/she is performing well so far in a class and meeting his/her grade expectations.

How well a person believes he/she performed on a particular test and met his/her expectations is measured with five, seven-point items.

A person’s belief that a particular service will be good is measured in this scale with four, seven-point items.

The scale has four, seven-point Likert-type items that measure the degree to which a person is unsure about how a company’s stock will perform.

With eight, seven-point Likert-type items, the scale measures a person’s confidence in his/her capability to overcome challenges and perform tasks effectively in a wide variety of situations.