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Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

personality

Five, seven-point Likert-like items are used to measure the chronic tendency to focus on the future rather than the present or the past.

The scale measures the degree to which a person thinks about the potential future consequences of his/her current behavior and how much he/she is influenced by these possible outcomes.  Twelve items are used to measure the construct.

The degree to which luxury brands are viewed as expressing something about one's self (beliefs, attitudes, values) is measured with this scale using four, seven-point Likert-type items.

A person's tendency to respond angrily and with hostility when provoked is measured in this scale using six, seven-point Likert-type items.

The purpose of this scale is to measure the degree to which a consumer includes some important brands in his/her self-concept.  Eight, seven-point Likert-type items are used to measure the construct.

Ten, five point Likert-like items are used in this scale to measure the degree to which a person who has recently engaged in a certain task describes his/her processing of information to have been done in a logical, rule-based manner.

This scale uses ten, five point Likert-like items to assess how much a person who has recently engaged in a certain task describes his/her processing of information as being conducted quickly, almost effortlessly, and depending heavily on affect.

This scale has eight, seven-point Likert-type statements that measure a person's general sense of uncertainty about his/her competence.  The scale was called personal insecurity by Rindfleisch, Burroughs, and Wong (2009).

The scale is composed of thirteen statements that are intended to measure the degree to which a person expresses having the ability to manage his/her inner responses and to resist acting upon undesired behavioral tendencies.

The extent to which a person expresses the ability to regulate his/her engagement in an activity is measured using four, seven-point items.