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The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

personality

A consumer’s general tendency to make purchases without planning and control is measured with six items.

The belief in one’s ability to influence another person or group is measured with eight statements. To be clear, the scale does not explicitly measure one’s use of power but rather the confidence that one has it and can use it.

A person’s feeling of uniqueness and status (though not necessarily superiority) is measured in the scale with three, nine-point items.

The extent to which a person focuses on his/her personal thoughts and feelings is measured with three statements.  Given the way the statements are currently phrased, the scale is more a state than a trait measure.

The scale uses three items to measure the degree to which a person is very sensitive of his/her contextual environment.  Given the way the statements are currently phrased, the scale is more a state vs. trait measure.

Five, seven-point uni-polar items are used in this scale to measure how much a person describes someone or something as being skilled and reliable.

A person's description of his/her level of innovativeness and originality is measured with three, five-point uni-polar items.

Four, seven-point Likert-type items compose the scale and measure the degree to which a person views himself/herself as being creative.

Seven, five-point items are used to measure a personality trait having to do with the amount of attention given to one's health and to monitoring any changes.

One's chronic desire to make the optimal choice when making decisions is measured with four, nine-point items.  The construct attempting to be measured is the opposite of what is sometimes referred to as satisficing.