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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

pleasure

How much a consumer believes a particular subscription contract would be very beneficial to him/her is measured using four, seven-point Likert-type items.

How much a person reports feeling happy and content as opposed to sad and depressed at a particular point in time is measured with eight, seven-point uni-polar items. 

The degree to which a person derives pleasure from the suffering that someone or something else has experienced due to his/her actions is measured with seven items.

The degree to which a person is happy with a resort and pleased with his/her service experience there is measured with a seven-point Likert-type scale.  Three slightly different versions are described.  One directly measures satisfaction, another directly measures dissatisfaction, and the third one has greater emphasis on the service experience.

The scale is composed of four, seven-point semantic differentials that measure how much a person viewed the goal of a particular choice he/she made being gratification seeking rather than avoiding indulgence.

How beautiful and pleasing an object appears to be is measured with four, seven-point uni-polar items.

Five, seven-point Likert-type items are used to measure a consumer’s judgement of a product’s quality and the enjoyment it would bring.  As written, the implication of some items is that the consumer has not experienced the product yet.  In that sense, the scale measures anticipated value.

The scale uses three, nine-point items to measure a person’s belief that a particular portion of food is a sufficient quantity for enjoying the taste of a specified food.

Five, seven-point items measure the degree to which an advertisement caused a person to think of happy events in his/her own life.

Three, seven-point Likert-type items are used to measure the degree of enjoyment a person experiences when buying a product from a particular category.   While the phrasing of the items might allow it to be used with regard to brand involvement, the scale was meant for use when the pleasure tends to occur regardless of the brand being purchased.