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Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

power

Beliefs that companies have more power, authority, and design expertise than consumers as it relates to products are measured with six, nine-point items.

With three, seven-point Likert-type items, the scale measures how much a particular company makes a customer feel like he/she has some influence on it.

The scale uses four, seven-point Likert-type items to measure how much a person believes that employees at lower levels of an organization should not have much power and should follow those at higher levels in order for the organization to be successful.

This measure uses six, nine-point items to assess the extent to which a person believes that a company or set of companies have leadership in the marketplace and can influence suppliers, competitors, and consumers.

The extent to which a person feels a sense of personal control in a particular situation is measured with four, seven-point Likert-type items.

The belief that an employee can reward and punish other employees is measured with three, seven-point items.

Six, seven-point Likert-type items are used to measure a type of psychological empowerment in which a person believes his/her actions make a positive difference in another person’s life.

How much one wants to be in control of his/her life, most particularly his/her job, is measured with three, seven-point Likert-type items.

A person’s belief that he/she was able to get others to do what was wanted in a certain situation is measured with six, seven-point Likert-type items.

The extent to which an object is considered to be powerful and aggressive is measured with three, seven-point items.