The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
price
Using three, seven-point Likert-type items, the scale measures how strongly a consumer believes that the discount offered by a retailer for a product is a good value.
This six-item, seven-point Likert-type scale measures how much a consumer is generally concerned about product prices, especially when they are viewed as “high.”
A consumer’s belief that the price of a brand is reasonable and a good value is measured using three, seven-point Likert-type items.
This very simple three-item, seven-point Likert-type scale measures a person’s attitude about the price of a particular good or service with the emphasis on its acceptability.
The subjective probability expressed by a consumer that indicates he/she would buy a particular product at its present price is measured with five, seven-point items.
The scale measures the degree to which a person who sold an item to a buyer experienced a feeling of completeness and closure due to the price that was negotiated. Four, seven-point Likert-type items compose the scale.
Using three, five-point Likert-type items, the scale measures the degree to which a customer believes a particular website has low prices on products and shipping.
The scale has three, seven-point Likert-type items that measure the degree to which a consumer believes that what is received when buying a good or service is greater than what is given up.
With three, seven-point semantic differentials, the scale measures the degree to which a customer believes that, in general, the prices of a company's products are appropriate given the value of the products.
The scale uses three, five-point Likert-type items to measure the extent to which a consumer believes a brand is on sale a lot and not expensive.
