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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

problem

How much a person believes his/her personal actions can help end a behavior that is viewed negatively is measured with five, seven-point Likert-type items.  The items are amenable for use in a variety of situations where a particular behavior is viewed as inappropriate and the person is not alone in believing it.

With three, seven-point Likert-type items, the scale measures the extent to which a person contacted someone or an organization that has legal expertise and may help with a complaint against a party.  (The party is not explicitly referred to in the scale but a fitting example would be a service provider.)

The scale uses five, seven-point Likert-type items to measure how much a person who used a mobile app to perform a financial transaction believes it did not process correctly.

Three, ten-point Likert-type items are used to measure how much a person who has observed a problem situation believes a particular person is responsible for it.  The respondent is the observer of the problem and is not otherwise involved in the problem that occurred.

Three, seven-point semantic differentials are used to measure how much of a problem a customer believes a particular service failure is, was, or could be.

Three, seven-point items are used to measure how much a person believes that GOD supports and comforts people when they are dealing with problems.

Using four, seven-point items, the scale measures the degree to which a person believes that GOD gets directly involved in his/her life.

Using four, seven-point items, the scale measures the degree to which a person believes that GOD gets directly involved in his/her life.

Using three, seven-point Likert-type items, the scale measures how much a person believes that an employee has engaged in behaviors to actively and competently solve a customer’s problem.

With three, 101-point items, the purpose of the scale is to measure how far into the future a certain health problem is believed to be.