You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

promotions

With four, seven-point items, the scale measures how much a consumer expects that if he/she does not take advantage of a current sale that it will be a mistake.

Four, seven-point Likert-type items measure how much a customer has negative beliefs about a particular sales promotion, with an emphasis on the promotion being deceptive.

This Likert-type scale measures how much a consumer believes that two products that have been promoted together are associated because they are used together by consumers.

Three, nine-point items measure the extent to which a consumer likes a particular offer and thinks it is good.  Typically, the measure would be used with respect to an opportunity to buy a product for a certain price.

The appeal of a price-related sales promotion in a particular business (store or company) is measured with three, seven-point Likert-type items.

The scale has three, seven-point semantic differentials that measure how large a consumer considers a particular discount on a product’s normal price to be.

A consumer’s response to an offer of something of value is measured with five, seven-point semantic differentials.  The emphasis is on one’s affective reaction to the offer.

The scale uses three, seven-point Likert-type items to measure a consumer's subjective knowledge of the prices charged by stores for similar products and an understanding of their various price-related specials. 

With three items, the scale measures the degree to which a consumer believes a lot of effort was spent after a purchase in activity intended to benefit from a price-matching offer.

The importance a shopper places on an online store having deals, sales, and new products is measured in this scale using three, seven-point items.