Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
quality
Four semantic differentials are used to measure the degree to which a person believes that if he/she hired a particular person for a stated job, the outcome would be good.
With three, seven-point items, the scale measures how certain a person is that a particular real estate agent will provide him/her with good service in finding a place to live.
The extent to which a consumer believes that the quality and performance of options within a product category differs a lot is measured with seven, seven-point Likert-type items. A two-item version is discussed as well.
How much a person pays attention to and looks for quality with respect to a category of objects (e.g., products) is measured with three, seven-point items.
How much a consumer has positive beliefs about the multiple products that share the same particular brand name is measured with four, seven-point Likert-type items.
The scale has four, seven-point Likert-type items that measure how much a person believes a particular object has a fine texture and feels plush.
How reliable and dependable a consumer believes a product (good or service) to be is measured with three, seven-point items.
With four, seven-point items, the scale measures how much better the most recent model of a brand is compared to previous models.
This scale has three, seven-point Likert-type items that measure a consumer’s belief that locally produced foods taste better and are more nutritious than those produced elsewhere.
This scale has three, seven-point Likert-type items that measure a consumer’s beliefs that he/she has insight into the characteristics, quality, and aesthetics of an object.
