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Bob Moritz
Marshfield Clinic Research Foundation

quality

Three, seven-point Likert-type items are used to measure the degree to which a person believes a group of restaurants are premium quality due to the high quality of the food as well as the prices charged.

Composed of four, seven-point Likert-type items, the scale measures the difficulty a person has in making decisions in life, especially with respect to consumer-related choices, e.g., struggling to decide what gifts to get for friends.

Three, seven-point Likert-type items measure the degree to which a person has high standards when making choices in life and does not settle for anything less than the best.

How much a person considers a relationship he/she has with a particular entity such as a person or company to be characterized by trust and loyalty is measured with four, seven-point semantic differentials.

The scale has six items that measure the likelihood that a person will engage in behaviors indicating he/she will purchase services again from a particular business and will recommend it to others as well.

With four, seven-point Likert-type items, the scale measures the degree to which a person believes a particular product looks good and is durable.

Four semantic differentials are used to measure the degree to which a person believes that if he/she hired a particular person for a stated job, the outcome would be good.

With three, seven-point items, the scale measures how certain a person is that a particular real estate agent will provide him/her with good service in finding a place to live.

The extent to which a consumer believes that the quality and performance of options within a product category differs a lot is measured with seven, seven-point Likert-type items.  A two-item version is discussed as well.

How much a person pays attention to and looks for quality with respect to a category of objects (e.g., products) is measured with three, seven-point items.