The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!
quality
Three, seven-point Likert-type items are used to measure the degree to which a person believes a group of restaurants are premium quality due to the high quality of the food as well as the prices charged.
Composed of four, seven-point Likert-type items, the scale measures the difficulty a person has in making decisions in life, especially with respect to consumer-related choices, e.g., struggling to decide what gifts to get for friends.
Three, seven-point Likert-type items measure the degree to which a person has high standards when making choices in life and does not settle for anything less than the best.
How much a person considers a relationship he/she has with a particular entity such as a person or company to be characterized by trust and loyalty is measured with four, seven-point semantic differentials.
The scale has six items that measure the likelihood that a person will engage in behaviors indicating he/she will purchase services again from a particular business and will recommend it to others as well.
With four, seven-point Likert-type items, the scale measures the degree to which a person believes a particular product looks good and is durable.
Four semantic differentials are used to measure the degree to which a person believes that if he/she hired a particular person for a stated job, the outcome would be good.
With three, seven-point items, the scale measures how certain a person is that a particular real estate agent will provide him/her with good service in finding a place to live.
The extent to which a consumer believes that the quality and performance of options within a product category differs a lot is measured with seven, seven-point Likert-type items. A two-item version is discussed as well.
How much a person pays attention to and looks for quality with respect to a category of objects (e.g., products) is measured with three, seven-point items.
