The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!
quality
The extent to which a consumer believes that the quality and performance of options within a product category differs a lot is measured with seven, seven-point Likert-type items. A two-item version is discussed as well.
How much a person pays attention to and looks for quality with respect to a category of objects (e.g., products) is measured with three, seven-point items.
How much a consumer has positive beliefs about the multiple products that share the same particular brand name is measured with four, seven-point Likert-type items.
The scale has four, seven-point Likert-type items that measure how much a person believes a particular object has a fine texture and feels plush.
How reliable and dependable a consumer believes a product (good or service) to be is measured with three, seven-point items.
With four, seven-point items, the scale measures how much better the most recent model of a brand is compared to previous models.
This scale has three, seven-point Likert-type items that measure a consumer’s belief that locally produced foods taste better and are more nutritious than those produced elsewhere.
This scale has three, seven-point Likert-type items that measure a consumer’s beliefs that he/she has insight into the characteristics, quality, and aesthetics of an object.
The scale has three, five-point Likert-type items that measure a person’s overall attitude toward the customer service dimension of a particular retailer’s website.
Three, five-point Likert-type items are used in this scale to measure a customer’s overall attitude toward the design of a particular retailer’s website.
