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quality

Three, seven-point unipolar items are used in this scale to measure the degree to which a person describes an object as being natural rather than artificial.

Three items are used in this scale to measure how well a person judges his/her performance to have been of a recently completed task.

The degree to which a person believes that an employee who has provided some service did not have an appropriate demeanor is measured in this scale using three, 10-point Likert-type items.  The scale was called social failure by Chan, Wan, and Sin (2009) to emphasize the distinction they made between this type of service failure and one that was related to the something unrelated to the provider, such as the food quality of a restaurant.

This is a four-item, seven-point Likert-type scale purported to measure a person's attitude about the quality of a particular testimonial advertisement.

This is a three-item, five-point scale apparently measuring a shopper's attitude about the product quality associated with a specified store, especially with regard to meat and produce. In the study by Kerin, Jain, and Howard (1992), the scale was used with reference to a shopper's most frequently patronized grocery store.

This six-item, seven-point Likert-type scale is used to measure the degree to which a person thinks the professors working for an educational institution are responsible and can be depended on to do what they promise to do.

This 11-item, seven-point Likert-type scale is used in measuring the degree to which a person thinks the professors working for an educational institution engage in various specified activities that help ensure a high-quality education to students.

Nine, five-point Likert-type statements are used to measure the degree to which a person thinks the nursing staff at a specified hospital provided high-quality attention and service during his/her stay as a patient.

This scale is composed of seven-point, Likert-type items that measure the degree to which a person thinks access to the employees, facilities, and services of an organization is convenient.

Three, five-point Likert-type statements are used for measuring the degree to which a person thinks the instructions given by hospital staff during his/her stay regarding various procedures and routines were explained well by the staff.