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Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

quality

A person’s attitude about a particular third-party that sponsors certification seals that attest to environmentally-related product attributes is measured using five, seven-point semantic differentials.

A person's belief that a company is competent at making products that will perform as expected is measured with five, seven-point Likert-type items.

The degree to which a customer likes a store brand and believes its quality to be high is measured in this scale using three items. 

The desirability of a brand and likelihood of shopping for it is measured in this scale with five semantic-differentials.

Three statements are used to measure how much a consumer believes that a set of products sharing a brand name are of high quality.

The leadership ability of an athlete with his/her team as well as his/her relative standing with other athletes in the sport is measured using three, seven-point Likert-type items. 

With three, seven-point Likert-type items, this scale measures the leadership of a particular company's chief executive office, particularly as it pertains to managing the development of innovative products. 

The effectiveness and leadership of a state governor is measured using three, seven-point Likert-type items. 

A consumer's belief in a brand's superiority over competing brands and willingness to pay more for it is measured using four statements.

Three items are used to measure how much a consumer believes that a brand extension will be of better quality than most other brands.  The statements are phrased somewhat hypothetically because, as used by Sichtmann and Diamantopoulos (2013), the extensions were fictitious but the brands themselves were real and familiar.